The Central University of Punjab organized a webinar on “The Role of the Media
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Bathinda: The Department of Mass Communication and Media Studies of the Central University of Punjab, Bathinda (CUPB), organized a webinar on “Role of the Media in Implementing National Education Policy (NEP) 2020” under the auspices of the Honorable Vice Chancellor Prof. Raghavendra P. Tiwari. On this occasion, Prof. Sanjay Dwivedi, General Director of the Indian Institute for Mass Communication, was the main speaker.

The program began with a welcome by Prof. V.K. Garg, Dean School of Information & Communication Studies and Dean Student Welfare. In his speech, Prof. Garg expressed that Prof. Dwivedi is a multifaceted personality and has extensive experience in journalism and media education. While Prof. Garg highlighted the topic of the webinar, he led the discussion by stating that the media are the fourth pillar of democracy and can play a crucial role in the successful implementation of NEP-2020.

Keynote speaker Prof. Sanjay Dwivedi mentioned that the people of India live in a multilingual and multicultural society. NEP-2020 is focused on promoting value-based education, developing a scientific temperament, and producing global citizens who would pursue innovative strategies for sustainable development and work towards Atam. Nirbhar Bharat. He expressed his firm belief that the media can raise awareness of different aspects of the NEP-2020 in different areas of society and involve people’s participation for its effective implementation. While briefing on the various innovative reforms related to NEP-2020, he suggested that media journalists should read the full draft of NEP-2020 and write a series of news / articles on the future societal impact of innovative reforms such as the right to education from 3 to 18 years, training in mother tongue up to 5th Standard professional skills development for students 6 years and olderth From the classroom, interdisciplinary training at secondary level, introduction of an advanced assessment system, integrated course systems with multiple entry and exit points in higher education, etc. He stated that awareness of these reforms of NEP-2020 would ensure access to opportunities for grassroots all.

During his address, Prof. Dwivedi stated that the media play the crucial role of the watchdog in our society and make NEP-2020 successful; The media must play the role of catalyst for government and administration by posting regular updates during the implementation phase regarding gaps identification, stakeholder feedback and academic concerns. He urged media journalists and educators to organize maximum discussion programs using new media technologies and invite responses from teenagers in both online and offline modes. He concluded his lecture with the message that NEP-2020 adopts the ideology of Swami Vivekananda ji to create a responsible society by focusing on making people through skills development and character building through value-based education. The realization of this dream can be possible with an effective implementation by spreading the awareness of all requirements of the NEP-2020 on all communication media, so that no one is left alone in darkness and ignorance.

Dr. Rubal Kanozia, program coordinator and moderator, thanked the Hon’ble Vice Chancellor for his guidance in selecting a relevant topic for this webinar.

Shri K.P.S. Chancellor Mundra thanked all guests and dignitaries who were present during this webinar.

The program started with university recitation. Kulgeet and concluded with the singing of the national anthem.

Prof. S.K. Bawa, Director, IQAC, Prof. R.K. Wusirika, responsible dean, academics, Prof. Anjana Munshi, research dean, members of the CUPB faculty, staff and students from the university were present during the webinar.

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