Program to bring rural entrepreneurs to the e-commerce portal marked 1 year
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LUCKNOW: The e-commerce marketplace Flipkart has completed one year of the Flipkart Samarth program, which brings artisans, weavers and rural entrepreneurs to the platform.


The program was created with the aim of creating a sustainable platform for underserved local communities and companies to provide them with a livelihood.

As part of the program, UP Khadi and Village Industries Board partnered with the company to enable artisans and entrepreneurs to sell their products through the portal.

At a virtual conference on Friday, the State Minister for MSME Pratap Chandra Sarangi said: “MSMEs make the most dynamic and dynamic contribution to our economy. The sector contributes significantly to the country’s growth and has great potential to do more. As can be seen in several industries, private and public institutions come together to make progress, and this would go a long way in the e-commerce area as well. This can help Indian MSMEs and the craft sector to get a global outlook. It is time for India’s rich cultural heritage to become a global center for arts and crafts. Working with e-commerce companies is a win-win situation for both. ”

Flipkart has also partnered with the Union Department of Housing and Urban Affairs, Deendayal Antyodaya Yojana National Urban Livelihoods Mission, to set up Flipkart Samarth in 22 states.

UP’s most popular products on the platform are Ayurvedic and herbal products as part of the partnership with Khadi Board.

The government of UP Navneet Sehgal, additional chief secretary for MSMEs, export promotion, khadi and village industries, said: “Atmanirbhar Bharat is a call to action to rapidly increase competitiveness and drive economic growth. Flipkart’s partnership with UP Khadi Board as part of the Samarth program has significant business implications for Uttar Pradesh sellers in the Khadi and hand weaving sectors. It is particularly encouraging to see a businessman from Lucknow become a bestseller of the Flipkart Samarth program. ”

Rajneesh Kumar, Flipkart’s Chief Corporate Affairs Officer, said: “As a domestic company, we want to democratize the country’s trade for large and small businesses as well as sellers across the country using innovation and locally-developed cutting-edge technology. Flipkart Samarth underlines the integrative nature of the ecosystem that we have created in line with the Prime Minister’s Atmanirbhar vision for small businesses, rural entrepreneurs and artisans. ”

Jagjeet Harode, senior director and director of the marketplace, added: “With Flipkart Samarth and government partnerships, we were able to bring artisans from the most remote areas of Odisha, Andhra Pradesh, Uttar Pradesh, Bihar, Gujarat, Punjab and Karnataka online. We will achieve and contribute much more. ”

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