Great Learning, an ed-tech professional and higher education company, has hired Indian cricket team captain Virat Kohli as its brand ambassador.
Kohli, who recently topped a ranking of India’s most influential celebrities, will now be the face of the Great Learning brand. He will lead the brand’s latest “Power Ahead” campaign, which underscores the importance of lifelong learning and shows how high-quality learning at the right time can help professionals and students advance their careers, the company said in a statement.
“Great Learning is a leader in professional learning and has a reputation for delivering quality education and career change. Qualification is about striving to get better every day and being willing to work really hard for it. It’s something I identify with closely. I also share the same passion for top performance as Great Learning and am delighted with our association, ”said Kohli.
Great Learning is launching a multi-film campaign with Kohli during the upcoming Dream 11 IPL, where the brand is an associate sponsor of Disney + Hotstar. The films show Kohli and reflect the brand’s philosophy that continuous learning is a necessity for sustainable career growth.